Demand Generation & Medical Promotion

The Demand Generation Team focuses exclusively on prescription (Rx) generation and professional engagement, separate from order collection to ensure ethical compliance.

Team Structure

• • 110 Medical Information Officers / Prescription Officers
  • 21 Field Managers
  • 7 Regional Managers
  • 2 Zonal Sales Managers
  • 1 National Sales Manager

Support Functions

• • Product Management Department (PMD)
  • Medical Services Department (MSD)

Activities are monitored through a digital Daily Call Report (DCR) system with KPI-based performance incentives.